Analysis: An Estimated 69.6% of Shark Tank Ecommerce Companies Use Shopify

September 14, 2022 | by Caleb Dueck

TL;DR – In September 2022, Caleb Dueck analyzed all 1,184 Shark Tank companies, looking for various ecommerce statistics.

The analysis estimated that 69.6% of active Shark Tank ecommerce companies operate on Shopify.

Additionally, it estimated 45.7% of active Shark Tank ecommerce companies use Klaviyo.

More details and methodology are provided in the full report below.

Table of Contents

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The Back Story

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Process & Methodology

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Shark Tank Overview

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Most Visited Websites

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Ecommerce Statistics

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Marketing Automation

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“Buy Now, Pay Later”

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Dynamic Checkout

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Website Page Builders

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Popular Shopify Apps

The Back Story

Shark Tank company owners are typically viewed as incredibly creative inventors.

That said, I can’t help but see them first as ecommerce store owners.

If you spend enough time in the Shopify ecosystem, Shark Tank success stories like Beardbrand, Fort, and Squatty Potty begin popping up left and right.

I often wondered just how many of the Shark Tank businesses actually built their stores on Shopify, or even used popular ecommerce tools like Klaviyo or Yotpo.

Well, my curiosity got the best of me, and here we are. 

Enjoy 🙂

Process & Methodology

To get to Shopify, there were some necessary hoops to jump through.

I started by compiling an exhaustive list of every Shark Tank company pitch, using information provided by Shark Tank Blog.

After gathering and verifying all of the websites, I categorized them as necessary, and used Wappalyzer to analyze the tools on each website.

It was a relatively straight-forward process, but it certainly took quite a grueling amount of time.

It’s incredibly difficult to track down and verify individual websites, especially for those out of business.

For example, let’s say I’m verifying a company that pitched on Shark Tank in 2011. Their website is still live, but after some digging I find they’re completely out of stock, on both the site and their Amazon. The question is, do I say they’re open or closed?

Honestly, sometimes I just had to make a judgement call on proper categorizing a company. I gave it both my best shot and as much time as I felt was necessary . I will admit, there’s a chance I may have missed a thing or two.

While these are estimates that I can’t verify with 100% certainty (and likely no one who replicated this could either), this is by far the most accurate breakdown of Shark Tank’s relationship with ecommerce you will find, anywhere.

If you have any questions about the methodology (or the study in general), hit me up on Twitter or Linkedin.

How Many Shark Tank Companies are There?

Across 13 seasons, there have been 1,187 Shark Tank company pitches.

Three Shark Tank companies (Copa Di Vino, Echo Valley Meats, and Kymera Body Board) have pitched twice on Shark Tank.

Thus, there have been 1,184 Shark Tank companies in total.

76.2% (or 902) of the companies that have pitched on Shark Tank are still in business.

Naturally, 23.8% (or 282) of those companies are no longer in business.

The Shark Tank Logo underwater, as well as the logos of Shopify, Woocommerce, Bigcommerce, and Klaviyo

Most Visited Shark Tank Websites

Real quick: before we dive into ecommerce, here are the 10 biggest Shark Tank companies by site traffic. 

1. Ring
2. Bombas
3. Brand Yourself
4. Table Jack
5. Bite Toothpaste
6. Manscaped
7. XCraft
8. Poppi
9. Buck Mason
10. Surprise Cake

Ecommerce Statistics

Now, let’s dive into some DTC numbers.

Of the 902 active Shark Tank companies, 85.7% (773) are ecommerce companies, while 14.3% (129) are not.

Pie chart showing the percentage of Shark Tank ecommerce companies (85.7%) vs. non-ecommerce (14.3%).

For Shark Tank ecommerce companies, Shopify is king and it’s not even close.

69.6% of Shark Tank ecommerce companies use Shopify.

Pie Chart showing the most popular ecommerce platforms among Shark Tank ecommerce companies.

(this is based on cart data, so the above statistic includes headless Shopify users)

9.2% of Shark Tank ecommerce companies use Woocommerce, while 9.8% don’t use any platform to handle their ecommerce capabilites.

Marketing Automation

45.7% of ecommerce Shark Tank companies use Klaviyo for their email marketing and/or marketing automation.

Meanwhile, 27.3% of ecommerce Shark Tank companies use Mailchimp, 15.6% use Attentive, and 10.3% use Privy.

“Buy Now, Pay Later”

19.4% of Shark Tank ecommerce companies use some form of payment option at checkout.

Graph showing the most popular Payment Installment options for Shark Tank ecommerce companies.

Of the Shark Tank ecommerce companies that use a payment option, 34% use Afterpay, 23% use Affirm, and 17% use Klarna.

Dynamic Checkout

61.2% of Shark Tank ecommerce companies use Apple Pay at checkout, while 60.5% use PayPal.

Graph showing popular dynamic checkout options among Shark Tank ecommerce companies.

Additionally, 55% of Shark Tank ecommerce companies use Venmo and 53% use Shop Pay.

Website Page Builders

24.7% (or 191) of Shark Tank ecommerce companies use a page builder.

Graph showing the most popular page builders among Shark Tank ecommerce companies.

Of those using a page builder, 41% use Shogun, 13% use PageFly, and 11% use Elementor.

Popular Shopify Apps/Tools

Full disclaimer: If you sign up for one of the tools below using my links, I may earn an affiliate commission. Absolutely none of the following study results were effected by the chance to earn more. I only recommend tools that I have used myself and actually believe in. This is why there aren’t that many links below, even though I could (if I was a Scrooge) link to products I didn’t use. That said, when you click my links, you really help support me and my family, so thank you.

For the 538 Shark Tank Shopify stores in existence, here are the 25 most popular Shopify apps (and/or tools).

A graph showing the most popular Shopify apps/tools.

59.2% – 1. Klaviyo
29.2% – 2. Mailchimp
24.3% – 3. Shopify Product Reviews
19.3% – 4. Attentive
18.6% – 5. Yotpo Reviews
17.7% – 6. Instafeed
14.5% – 7. Stamped
13.9% – 8. Privy
11.7% – 9. Judge.me
 9.7% – 10. Back in Stock
 8.7% – 11. Loox
 8.0% – 12. Smile
 7.6% – 13. Grin
 7.4% – 14. Postscript
 7.4% – 15. JustUno
 6.5% – 16. Printful
 6.5% – 17. Carro
 6.5% – 18. PayPal Marketing Solutions
 5.9% – 19. Secomapp
 5.4% – 20. Okendo
 5.4% – 21. Omnisend
 5.0% – 22. Hextom free shipping bar
 4.8% – 23. Rebuy
 4.2% – 24. Booster Page Speed Optimizer
 4.1% – 25. Shopify Chat

Conclusion

So, that’s it!

All the Shark Tank/Ecommerce facts you never asked for.

If you have any questions or think there was an error, hit me up on Twitter or Linkedin.

Also, a huge thank you to these two resources:

1) Shark Tank Blog – They saved me so much time when I was compiling the full list of Shark Tank companies (and URLs). If anyone needs more Shark Tank data, this is the place to go.

2) Wappalyzer – The tool I used to scan the Shark Tank websites. They made the gathering of data easy and possible. Where necessary, the above figures are based off of Wappalyzer’s results.

Anyway, I hope you found this as mildly interesting as I did. Don’t forget to share it with whoever else would find it interesting. This took over 40 hours to make, so I appreciate you taking the time to read it!

Caleb Dueck smiling against a green background.

Meet the Author

Hi, I’m Caleb Dueck! I’m a Klaviyo consultant with a love for finding interesting ecommerce facts.

I’ve got more studies on the way, so make sure to stay tuned!

(more on that below)

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